Owning the end user
If the traditional telecom operators in this world have anything going for them it's the end user billing relationship and knowledge about the end user. All the Internet players do not have any billing relation with their end user. This means operators are in a unique position to expand this trusted and paid-for relation with new Internet services.
One of the key aspects is that once the operator launches VoIP or CoIP services across PC, Mobile and other conncted devices, they are already arm's lenghts ahead of the others. Secondly, once you have the CoIP clients running on these devices, this means that you are on their desktops. As this is the exact same thing google and others are trying to accomplish, this is EXTREMELY improtant for telecom operators to ensure they do not own the desktop of the PC but even more Mobile devices.
The battle for the end user's desktop has already begun a long time ago, but it's in the telecom operator's own hands to own each user's device's deksopt to ensure their survival and if done well, their path to profitability.
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This blog is about me personally, but in particular about my view on the IP Communications industry and the lack of focus on the end user experience.
2 comments:
Agree that the more end-points available to the user, the more he can and will communicate.
Hence imagine that if BT has her own IM community, and Vodafone also has own IM community. It is just like the case of SMS service is not interconnect before. When you use BT IM service, you can't see your friend, who use Vodafone IM service, 's present status. Agree that silos application is bad user experience, but if you need to communicate with your friend at this moment. Sorry, you must open the MSN application at the same time.
I think that when Vodafone, BT, Elion.... All operators launch the IM service which can interconnect like SMS, MSN is no longer in the world.
But before this scenarios, even operators own the user's desktop, they can't really get a big profit.
Alec, you are right, but you also need to understand that MSN has the same problem. MSN has a large market share but in many other countries Yahoo or others have. And even in those countries, your friends may be on another network so you still cannot IM with him.
The beauty of MSISDN is that you do know all your friends phone number, so you can always communicate with him. IM is not a service on its own, it is one of the services with which you can communicate. If I'm online and you're not, I'd still like to send you a message and it is our job to make this interface as easy as possible so you don't have to thjink about whether you are on MSN or are online or not. VIctor
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